Strategic Positioning about Travel Agency

To develop and Strategic Positioning about Travel Agency it is important to understand the positioning of your competitors. The purpose of this article is to provide you with practical tools to analyze your competitors. Competitor analysis is the systematic examination of a competitor’s strategic positioning  travel service offerings strengths and weaknesses. Ideally we would like to have the same information about the competition that we have about our own agencies for travel.

It is clear that this ideal state will never exist. However the amount of information available about the competition is surprising if one strategic positioning takes the time and effort to search for it. A detail study of the competition helps you identify potential threats to your business travel and opportunities for  strategic positioning travel differentiation. A useful technique use in competitor analysis is call Competitor Mapping. A map is simply a graphic representation of the relative position of competitors along two or more dimensions.

Strategic Positioning

Strategic Positioning

Competitor Strategic Positioning Position Card

Dimensions should be attributes that allow you to make significant differences between competitors. In general these attributes strategic positioning should reflect how clients perceive the differences between competing agencies. Attributes that are important to leisure travelers when p. Eg Choosing a travel agent may include location knowledge of the agent’s destination the variety of packages strategic positioning offer, price, opening hours credit terms and parking facilities.

These are also competitor mapping is a useful tool for travel summarizing information about your competition and presenting it in a way strategic positioning that helps you understand and make decisions. It can also help answer questions like “Why am I behind business by the travel agency down the street?” or “What new services or products can I offer that are not currently strategic positioning offer by a competitor?”

Information Strategic Positioning is collect

When deciding what information to collect remember your reasons for doing the exercise in the first place. You will understand the of your competitors their strategic positioning capabilities resources strengths and weaknesses. Have also understanding the past actions (strategies) of your competitors combine with knowledge of their skills. Will help you predict future strategy and action travel. These insights  strategic positioning are invaluable in identifying threats and opportunities in your market and formulating your own strategies travel.

Below is a checklist of basic information you need to know about your competitors. These are accumulation of this information over time allows you to put together travel. A complete picture of a strategic positioning situation. Because are also these competitor information sources, Internet (Google etc.), Commercial publications, Local newspapers, Suppliers (eg airline hotel auto reps), Customers (and competitors’ customers), Employees travel.

Citing Competitors Strategic Positioning

Trade publications and newspapers are excellent ongoing sources of information. Because you have also should be in the habit of clipping articles travel or regularly citing competitors strategic positioning. Pieces of information that in and of themselves do not appear to be significant can provide important clues about the philosophies strategies and plans of competitors when analyze as a whole travel.

Aviation representatives travel have excellent general knowledge of competitors which they often share as long as such exchange does not violate confidentiality requirements. Clients can provide you with valuable market information such as what a competitor is offering travel in proposals strategic positioning. Even competing customers will talk because to you if you approach them on the ground.

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